Top 10 Digital Marketing Strategies For Startups in 2022

29 Mar

Congrats, You have started a new startup in the market!

We all know, startups and small businesses face many challenges to become established companies. They don’t have manpower and resources, but it doesn’t mean they can’t defeat their market rivals.

If a startup wishes to be successful, it is going to have to come up with an innovative digital marketing plan. A good strategy is going to give you a lot more potential for success.

As a leading digital marketing company in India, we are sharing the top 10 digital marketing strategies for startups that must be known for every business in 2022.

So, let’s get started!

Social Media Marketing

Social media marketing takes time, energy, and passion. But when you’re building a startup, it helps to have a dedicated member of your team to spearhead the social campaign and work hard to promote your business.

In the report of, 90% of marketers believe social media is crucial to their business. 89% of respondents said social media had boosted their organization’s visibility.

social media promotions

If you want to be successful with your social media promotions strategy, make sure you’re doing something extraordinary. While Facebook and Twitter might seem like too much of a crowded space for people to pay attention to everything they see in their news feeds. If you want to stand out from the clutter and get noticed immediately, that’s the path you need to take by doing something so extraordinary it literally gets people talking!

Content Marketing

Whether it’s an infographic, a blog post, or even a presentation, all content you publish should give value to your brand. In its most basic sense, a content marketing strategy is created to help clarify the messaging behind your brand – what you do and why you do it.

Content marketing strategy works in SEO and SMO efforts to get your brand recognized. It also goes hand-in-hand with outreach efforts as well since people will begin talking about your brand in various public forums. This can be both good or bad depending on how well they understand who you are and what sets you apart from other providers of similar services.

Email Marketing

Email marketing is another powerful marketing strategy to promote business online. It has a 400 percent return on investment, which implies that for every Re. 1 you invest in email marketing, you will get INR 40 back. Hence, email campaigns are one of the most beneficial tools for spreading your business’ name across the market and acquiring new leads.

Search Engine Marketing

As the saying goes, You need money to make money. Luckily digital marketing is relatively cheap and costs almost nothing compared to what you gain. SEM (Search Engine Marketing) is a useful strategy to get instant results for a startup company.

So, don’t waste time, hire a PPC company and advertise your business on the Google search engine. You just only pay if any user clicks on the ad.

Search Engine Optimisation

Search Engine Optimisation

If you want to start up online and don’t have any resources for paid marketing, try attracting organic search traffic by implementing effective SEO techniques in your content. SEO (Search Engine Optimisation)  is very important if you want to spread awareness about your services and products. Your main purpose should be to attract visitors who are already in search of services related to what you’re selling or providing. The result is important and it leads to obtaining customers for free!

Make a GMB Profile

People don’t know about you so there are high chances they’ll look you up online before working with you. As a result, we suggest another digital marketing strategy for you that is “Google My Business Page”. You can take this benefit by building a Google My Business Page for free. Google My Business helps to exist and potential customers alike get information on business locations, business hours, contact details, photos, videos, and more.

Influencer Marketing

Marketers today are on the lookout for new and innovative ways to promote their wares. Influencer marketing is another powerful method to promote your brand. It’s a tactic that can help you grow your brand recognition, increase traffic on your site and drive more sales.

Influencer Marketing

The primary benefit of the tactic is simple: it can open doors for you and improve customer relationships. Businesses can use their social media presence to reach out to their target market. At the same time, influencers might receive a portion of the revenues in exchange for promoting them.

Affiliate Marketing

Influencer marketing and affiliate marketing are both beneficial, but they frequently work together. Both rely on the influence of people to generate sales, but with affiliate marketers, it’s not always a one-to-one sales relationship which does allow for more flexibility with who is responsible for the final sale – though influencers are ultimately the ones that bring customers to your door.

As a result, you should include an affiliate program in your influencer marketing. While most associate referral sales with online shopping platforms like Amazon or eBay, affiliates can really take any business that uses selling products as an enterprise and become a highly effective method of generating more interest in what you have to offer around the web via blogs or social media mentions.

YouTube Marketing

YouTube is the world’s second-most-popular search engine. In India, YouTube currently has over 265 million active users, resulting in over 4 billion views every day!

This brilliant marketing platform allows advertisers to reach their target audience with ease and keep up with consumer trends. Many companies play this marketing strategy to get remarkable results with well-planned video campaigns.

Automation Tools

As an entrepreneur, time is one of your most valuable resources. In all honesty, you simply don’t have the time to manage and carry out the things that aren’t your core competency. Don’t be bogged down with daily menial tasks and instead invest more in growing your business through growth hacking techniques, like promoting content via social media or utilizing resources such as article marketing software for example!

Here are the top 5 tools for digital marketing that must know by every marketer:

  • Mailchimp: It is an email marketing platform that lets you create amazing campaigns.
  • Hubspot: is a company that specializes in inbound marketing.
  • Unbounce: To improve the effectiveness of your landing pages.
  • Colibri: In order to increase traffic.
  • Canva is a tool that allows you to easily create attractive designs.


Startups take their sweet time. There is no rush, start-ups know that they have all the time in the world and can figure things out at a pace that best suits them.

If you want to be in business by 2022 and beyond, you have to come up with a strategy that is unbeatable. You need a digital marketing strategy that will help improve your brand awareness, reach out to more people online, advertise your products and services, build trust and provide solutions for even the most challenging problems.

BMN Infotech is the best digital marketing agency in Amritsar and India. With BMN Infotech, you get cutting-edge digital marketing services that help businesses create positive ROI while reaching out to their target audience.

Save the time and start digital marketing with us. Share your feedback on which is the most effective digital marketing strategy useful for you?

About Keshav Devgan

Digital Marketing Strategist by Profession. Currently working in BMN Infotech - A Leading Software Company in Amritsar, India! He is passionate about SEO and experimenting with Social media and Content Marketing to generate quality leads.

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