How Does Web Designing Affects Conversion Rates?

10 Dec

The conversion rate of any website is determined by a number of things. The design of a website is one component that is often disregarded. That’s accurate, the design of a website has a significant impact on its conversion rate. Many web designers, in fact, overlook this consideration when creating a website.

In this blog, you’ll learn about how web designing impacts on conversion rate of your business.

web design

Structure is Must

For a conversion-oriented design, it’s critical to Structure your website’s pages in a clear and user-friendly manner. With user-friendly design, visitor can use at ease on website structure.

A website structure should be able to discover all of the information they require about your products or services with ease. As a result, you must always consider the big picture. How your page responds to the first enquiry while directing potential purchasers to other relevant pages. This is where you go into detail about exactly what web structure and design are, how they relate to your business, and the impact they have on your business success.

Your structure should be reasonable and concise. Otherwise, a large number of people will give up before making a purchase.

Responsiveness is Key

Responsive web design (RWD, sometimes also referred to as adaptive web design) is an approach to web development which aims to create a responsive website that provides optimal viewing and interaction across a wide range of devices, screen sizes or resolutions.

If your business has had an online presence for a long time, you’ve undoubtedly heard the phrase “responsiveness” bandied around a lot. In web designing there’s a compelling rationale for it. Because it is adaptable to the 50 percent of consumers who use mobile devices nowadays, a responsive website design promotes sales.

Responsiveness is a crucial ranking factor in search engine optimization. Regardless, there are still a lot of websites that aren’t mobile-friendly.

The point is that You’re losing conversions if customers visit your website on their phones and have to zoom and pinch. Make sure your website is designed in such a way that it will enhance conversion rates on mobile devices as well.

Design for Mobile Devices

Having a mobile-friendly design and mobile website is not the same thing. We already noted that today’s mobile users account for more than half of all users.

That means your mobile device website will require a conversion-optimized design. And the technique is easy to follow:

  • Make forms as brief as possible.
  • Make sure that autocomplete is enabled.
  • Increase the size of the buttons.
  • Make the check-out procedure easier.


web design

Choose the Correct Colour

The colours you choose for your website are significant because they can operate as psychological triggers, causing users to take specific activities on the site. As a result, choosing the proper colour palette is crucial. Use contrasting colours to create a visual hierarchy and make the web design appear as though it’s floating over the website’s background.

When choosing a colour for the call to action button, make sure it’s not one that’s already on the page. The button will stand out and attract more attention as a result of this. Hubspot confirmed that non-dominant colour call to action buttons worked better than dominant colour call to action buttons in case study.

Bring Focus to Call to Action

The ultimate purpose of attracting a potential customer to your website is to encourage them to take action. Filling out a contact form, registering a new account, signing up for a newsletter, and so on are examples of actions. The design of your website should bring attention to that specific call to action. I have mentioned how the colours of the CTA might influence conversion in the previous point. Aside from the colours, there are a few additional things to think about.

Graphics, borders, textures, and so forth are examples of these elements. To draw attention to your call to action button, use these elements to create a design around it.

Test Various Different Styles

Don’t be hesitant to experiment with a variety of different styles, designs, themes, and layouts before settling on one for your website. Create two unique pages with different themes, designs, and layouts and assess their performance using A/B testing. You drive traffic to both pages and then try to assess their response based on which pages they spend the most time on and how they interact with you on those pages.

When employing photos on a page, real-life people are preferred over random graphics since actual images elicit greater emotions and boost conversion. “Two brains are better than one,” as the old adage goes, and this is also true when it comes to deciding on your site design. Increase the number of people involved in the process to determine which overall style works best for you.


These tips will lead to the success or failure of your website and conversion rate depending on your expectations. Hire a web development company like BMN Infotech pvt ltd that understands the notion of conversion rate optimization to make the necessary modifications, even if your site is old and you want to enhance conversion rates.

About Amritpal Singh

Amritpal Singh is a Co-Founder and Director of Information Technology at BMN Infotech Pvt. Ltd. an emerging software company serving clients residing in India, USA, Canada, Australia and other countries. He has worked on projects with both large IT organizations as well as with startup companies. He's passionate about spreading the word about the latest technologies and is also involved in research and development of new technologies.

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